For viewers, they take on a deeper meaning, one that’s rooted in psychology and has to do with reciprocation.Īs you make custom emotes available to your viewers, the more they watch you, the more inclined they are to support your channel by reacting to what’s going on during your stream with your emotes. They make the otherwise challenging process of growing in popularity easier by spreading your custom emotes like wildfire. Twitch emotes are a smart way to build a relationship with streamers and grow your brand. Why is Kappa so popular? It’s got to do with what the emote itself. DeSeno uploaded the image of himself along with other staff. He could, in a sense, be known as one of the unofficial fathers of Twitch’s chat client. The story goes that DeSeno was responsible for setting up the chat client. It was designed and uploaded by a former employee of Justin.TV called Josh DeSeno. For example, one of the more popular emotes today is called Kappa, and there’s a good chance that you’ve seen it floating around the Twitch and the web. Like emojis, each emote carries a special meaning, with some being more popular and used than others. Often, many emotes are created due to a trend or meme that’s caught on through other channels, social media or the web. Emotes can also only be offered by affiliates and partners. Twitch emotes are usually created by streamers/channel owners and offered to viewers to use in chat, while watching a stream. The difference is that they’ve taken on a life of their own on Twitch.Įmotes are used as a means or response in Twitch chats windows. A Twitch emote is similar to an emoji you’d use in instant messaging. If you’re new to the world of Twitch, let’s start at the very beginning and look at what a Twitch emote is.